The Aquaphor ambient campaign was a collaborative project between a classmate and I. Together we decided on the initial product (Aquaphor Lip Repair) and brainstormed ideas of how an advertisement for this product could exist in the world. 

Ultimately we decided on the strategy “smoothing cracks” because cracked lips are painful and unappealing. With this strategy we knew we wanted the chapstick tube to be feature around naturally cracked environments. We landed on a bollard next to sidewalk cracks, an ice resurfacer and a steam roller. 

Art direction: Sarah Hogan, Derek DiBlasi
Design: Sarah Hogan, Derek DiBlasi
Mockups: Sarah Hogan, Derek DiBlasi