In 1913, Clorox made its debut on grocery store shelves as a new concept to the public. The current logo design does not represent the product of the cleaning abilities their bleach can provide. Clorox is accessible to all, with their target market featuring a wide variety of ages and not specific
to gender.

For the purposes of this project I wanted to give Clorox a much narrower target market and focus exclusively on newlyweds. The goal of the rebrand is to bring a delicate, luxurious, classy and modern tone to the mundane household item, bleach. For the new logo I chose a typographic approach and made both the o’s in the logo into wedding rings. The ring elements are then duplicated onto the packaging design as secondary logos. The packaging would be sold in inclusive pairs and together both boxes create a full ring.